Samoa is a tropical volcanic country with a warm climate and pristine rich environment.

For centuries, Samoa's customary beliefs, traditions, cultural practices and values form the core of living with nature. These have guided how the land, the sea and the space within, have been protected and utilised. The lush green forests, fertile volcanic soils and crystal clear waters of Samoa continue to be nurtured and cultivated as part of the traditional Samoan way of life - fa'a Samoa.

The islands are prone to natural disasters which usually hit with inconceivable and unimaginable losses to families. Cyclones are common particularly during the wet season months November – April. These can have major impacts on the horticultural produce and it is the unpredictable nature of these events that play a major part in the fluctuating supply to meet demand.

Nicknamed the “Navigator Islands” by early European explorers because of the inhabitant’s vast knowledge of seafaring, Samoa is home to some of the biggest and most populated islands of Polynesia. Situated south of the equator in the Pacific Ocean.